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HIS has won over 1700 awards with AMD graphic solutions from major media worldwide.

“The card has the latest OC technology, providing extra performance for the most demanding games and applications!
The card enables a “quality graphics” experience on everyday applications, giving huge performance boosts on image processing, file compression, media converter apps, and a lot more!
The HIS Radeon R9 290 iPower IceQ X2 OC video card is available online for about 320 Euros, placing itself in the lower pricing segment compared to other manufacturers, which is great. “
Madshrimps.be – Recommended Value Product
“Pros:
-Quieter than the reference
-Sufficiently strong cooling system”
HardwareLuxx

"HIS brought to the market another solid choice in the 290 landscape with their R9 290 iPower IceQ X2 OC. With its slightly beefier PCB to its solid performing (and silent when not pushed past a certain point) iCooler attached, they have again brought a very viable option to users.
One great thing I have noticed since I last reviewed their cards is that with this version of cooler there is room to get the power plugs on and off. Their blower style cooler you literally had to bend it a little to get my fingers in there.
Price-wise, the HIS R9 290 iPower IceQ X2 OC comes in at $379.99 at Newegg.com. That is the least expensive of ALL the 290s Newegg has listed by $20 (not including MIR). So with its better than reference PCB on this iPower version, quiet and solid performing cooling solution in their iCooler, as well as being the cheapest available, go get it if you are looking for a 290. "
Overclockers - "Approved"
“Performance, design, silence and construction quality are highlighted”
Conseil Config – 4 stars on 5

"The latest AMD graphics cards on the other hand don’t work quite as well with the reference cooler, the water-cooled R9 295X2 being the exception.Radeon R9 290 series graphics card is board partners like HIS are here to save the day.
Even if you decide to overclock the hell out of them, temperatures remain well under what we saw from the AMD reference cards, which is very impressive given the voltage has been increased and throttling has been removed.
When it comes to overclocking, these HIS OC and Turbo cards aren’t particularly impressive out of the box, HIS has applied very minor factory tweaks that barely qualify as overclocks. However this doesn’t mean the cards are weak overclockers, it just means HIS has left the hard/fun part up to the gamer.
Both the HIS R9 290 iPower IceQ X² OC and the R9 290X iPower IceQ X² Turbo run cooler than a GeForce GTX 770, and better yet they are whisper quiet.
Overall we are impressive with HIS’s golden R9 290 series graphics cards. They provide excellent overclocking performance that won’t compromise cooling performance or operating volumes. "
Legion Hardware - Performance Award

"Coming in at the lower-end of $400, the HIS R9 290 4GB IceQ X2 Turbo comes in at a strong price point against the competition.
While we're used to most companies choosing to leave the memory clock alone, it would've been nice to see the core clock get bumped a little bit more. Another 20-30MHz on top of what is offered would have been nice, and it would have helped it stand out a little more against the reference-clocked card when it comes to overall performance.
HIS has done a fantastic job. The dual fan five heat pipe cooler does its job perfectly. The load temperature of our core comes in almost 20C lower than the reference cooler while running at a slightly higher clock. This has not come at the cost of an extreme amount of noise, though, as the card sits very well in that position as well.
As for the package, you can see that is on the light side of things. This is typical, though, these days, and as we just mentioned, there is no denying that the main highlight of this card is the IceQ X2 cooler. HIS has really put together a good all around card here.
The HIS R9 290 4GB IceQ X2 Turbo hits at a good price point against the competition, and the IceQ X2 cooler is fantastic. It has done a good job of dropping the temperature a significant amount compared to the reference cooler while doing it at a reasonable noise level."
Tweaktown - Best Features Award , Rating 92% out of 100%